Sustainable Employment Drivers

About Us

Global MapAid, or simply “MapAid”, is a social enterprise and registered charity working with local people, to help them identify and map local solutions (hotspots) to benefit policymakers, agencies and vulnerable people, as to where self-empowering aid is needed.

We take seriously the words of Nobel Peace Prize Winner and our Patron Desmond Tutu: “We need to stop just pulling people out of the river. We need to go upstream and find out why they’re falling in.”

Our work is guided by the UN Sustainable Development Goals (SDGs) and broadly spans environmental or social projects across the world.

Sustainable Employment Drivers

COVID-19 has disrupted billions of lives and endangered the global economy. In the UK specifically, the National Institute of Economic and Social Research (NIESR) predicts an increase of 150,000 in jobless figures following the end of the Coronavirus Job Retention Scheme. The looming unemployment crisis has compelled MapAid to act and help address the following key SDGs:

To this end, on 27 April 2021, MapAid issued its Sustainable Employment Drivers Survey to understand, as the name implies, the drivers of sustainable employment. After just over 3 months, we have undertaken a preliminary analysis of the results.

Key highlights:

  • Demographic s of our respondents indicate a good c ross-section of society
  • More than half (52%) were financially uncomfortable
  • Unemployment impacts the younger generations and those from
    Black/African/Caribbean/Black British backgrounds disproportionately
  • The middle 50% of respondents have observed salary increases of between 2.5x and 4.9x during their career
  • Career growth in salaries is more substantial the higher the educational
  • The gender gap is real and pronounced
  • However, the ethnically diverse fare better in terms of salary growth
  • 61%have had some vocational education
  • 29% have had some business mentoring
  • 42% have had some career mentoring
  •  “The power of inspiration”: 81% of our respondents said they were inspired by someone to do well.
  • Friends&Family were the most important networks and sources of financial support

Our survey has highlighted that to achieve reduced inequalities (SDG 10), quality education (SDG 4) is the single largest driver to achieving decent work and economic growth (SDG 8). The old adage “education is the key to success” indeed holds true. Moreover, coaching, mentoring, role models and sponsors can provide students and employees alike from socio- economically disadvantaged backgrounds an unquantifiable “invisible gift” that can ultimately have a virtuous ripple effect. Lastly, “the power of inspiration” and the importance of friends & family as networks and as unconditional sources of financial support are not to be underestimated.

We hope you have found this analysis insightful and we wholeheartedly thank all our respondents. Please like and share our Sustainable Employment Drivers Survey as we continue to collect responses and intend to update our findings again later in the year.


Muhitur Rahman (MR),

Mohammed Hussein (Mo),

Stephen Embleton,

Justin Saunders

and Rupert Douglas-Bate

– Volunteers at MapAid

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