Relevant Experience
- MapAid (Global MapAid) – Digital Communications Lead: Currently leading communications and PR, campaigns and coordinating CRM activities.
- Yellow Card Financial – PR and Communications associate: Executed integrated communications and PR strategies, managing media relations to generate both local and international earned media coverage.
- Patricia Technologies – Community Manager: Developed a content marketing plan and editorial calendar while organising engaging campaigns across email, video, and social media, and working with PR agencies to ensure accurate brand representation.
- Hot Fm 93.3 – Presenter/Producer: Served as a Presenter/Producer, conducting over 100 interviews, researching and documenting over 500 reports, and managing relationships with government agencies, NGOs and the public.
Areas of Expertise
- Digital marketing & social media management (LinkedIn, Facebook, Instagram, X)
- Campaign planning & execution (fundraising, awareness & donor engagement)
- Content creation: storytelling, blogs, newsletters, press releases, video scripts
- Stakeholder engagement & PR (media, corporate partners, donors)
- Data-driven communication (impact reporting, infographics, analytics)
- Event communication
- Brand voice development & copywriting
Background
Daisy Nduwuba is a strategic and accomplished Digital Communications and PR Officer, whose four-year career trajectory spans impactful international journalism in Africa and strategic communications leadership in the UK non-profit sector. Having previously dedicated seven years to covering continent-shaping stories as a journalist, she possesses a profound ability to command narrative and engage diverse audiences.
Currently, Daisy is spearheading communications for a UK charity, leveraging advanced AI solutions to address global water scarcity. Her academic grounding, notably an MSc in Digital Marketing, enables her to seamlessly synthesise traditional media acumen with cutting-edge digital strategy. This unique fusion ensures all communications are not only compelling and globally optimised but are critically defined by the eloquent translation of complex, technical information into empathetic and innovative narratives that solidify strategic partnerships and accelerate mission impact.
Education / Qualifications
- MSc Digital Marketing, Northumbria University London, 2024
- BSc Communications and linguistics studies, The University of Port Harcourt, 2017.
